As digital advertising integrates new technologies, formats continue to evolve... and advergaming is a great example of this. Although it has been with us for years, this type of advertising has caught on among companies, since more and more brands are betting on it. We tell you what advergaming is, advantages and examples. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ?
Click here and download the free ebook that we have prepared for you with all the information. Advergaming which is advantages and examples What is advergaming? Advergaming is an advertising technique that is based on advertising brands through video individual email list games , with the aim of generating notoriety and improving engagement. Games developed as part of an advergaming strategy are usually free and distributed online and compatible with different devices. The protagonist of them is the brand, company, product, institution or service that you want to promote. Advergaming must be distinguished from advertising inserted within a video game, for example, banners within sports video game stadiums. In advergaming, brand presence is not secondary, but rather constitutes the core of the game. Advantages of advergaming It offers a non-intrusive way to connect with the public.
The user himself is the one who goes to the game and voluntarily interacts with it. It is easy to customize . By designing a video game from scratch (or adapting an existing mechanic), the brand can include its style and values ââto create a unique and representative product. It goes viral easily. The games are highly addictive and entertaining, and have a social component (just look at the success of Candy Crush on Facebook!). Therefore, there is a high probability that users will share them.